This is one of the most inspirational YouTube clips I’ve seen for a while. It’s a powerful reminder to shoot for your dreams with everything you’ve got.
That title may have confused you. Or maybe not
The ‘back end’ refers to selling to people who you’ve already sold to i.e. you already have a relationship with them, you know they are buyers, and hopefully, they already like you and what you have to offer.
More importantly, you’ve already spent the money on advertising, affiliate commissions and whatever else needed to acquire that person as a customer. This means any future sales have significantly smaller ‘overheads’ i.e. significantly larger profits.
This is another great video from Eben Pagan (who I am beginning to like more and more by the way), that discussed the results one of his students achieved when they started making use of the ‘back end’.
In short, this student make $66, 000 in less than two days, while he was still on Eben’s program!
Once again, I hope you find this as useful as I did.
CK
This is a video produced by a guy I take a close interest in called Eben Pagan. He runs a very large internet marketing business and provides coaching to some of the top marketers on the internet via his pricey, but persumably (I haven’t done it) very useful, ‘GetAltitude’ program.
This clip reveals an insight from one of his clients who talks about the importance of thinking like your customers, and those who visit your site but don’t become your customers, to produce greater results.
I found it very useful - I hope you do too.
CK
This is a video of Steve Job’s 2005 Commencement speech to a Stanford graduating class. It’s full of great inspiration and one of the best videos I’ve found. Do yourself a huge favour and take 14 minutes and 33 seconds out of your day to watch this clip.CK











