That title may have confused you. Or maybe not 
The ‘back end’ refers to selling to people who you’ve already sold to i.e. you already have a relationship with them, you know they are buyers, and hopefully, they already like you and what you have to offer.
More importantly, you’ve already spent the money on advertising, affiliate commissions and whatever else needed to acquire that person as a customer. This means any future sales have significantly smaller ‘overheads’ i.e. significantly larger profits.
This is another great video from Eben Pagan (who I am beginning to like more and more by the way), that discussed the results one of his students achieved when they started making use of the ‘back end’.
In short, this student make $66, 000 in less than two days, while he was still on Eben’s program!
Once again, I hope you find this as useful as I did.
CK
